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October 2, 2012
On October 2, 2012, the Environmental and Energy Study Institute (EESI) held a briefing on the growth of plug-in electric vehicles (PEVs) in the United States and on efforts to spur greater transport electrification. The briefing discussed how communities, utilities, private companies, the government and others are leading efforts to put more PEVs on the nation’s roads by capitalizing on new technologies and working to overcome market barriers. The briefing explored ways to foster more rapid PEV adoption across multiple sectors and the different rationales for doing so. Speakers also discussed the various benefits of increased PEV market share; how utilities, communities and other businesses are developing more PEV-friendly areas; and the growing electrification of vehicle fleets.
In 2011, sales of the Chevrolet Volt, Nissan Leaf and other PEVs passed 17,000 domestically, and more than 25,000 have been sold in 2012 through August. This outpaces the introduction of hybrid vehicles a decade ago, when 30,000 hybrids were sold in their first two years of availability. Supported by a federal tax credit and consumer education efforts, annual hybrid sales quickly soared to 200,000 in 2005 and 350,000 in 2007, leading to more than one billion gallons of fuel saved to date. Hybrids were rapidly adopted once the initial unease over the new technology had subsided. To achieve similar success, PEVs will need to overcome additional market barriers that include “range anxiety” and charging-related issues. Financial incentives, including the federal tax credit and utility rate modification plans, together with education efforts and a national build-out of charging infrastructure, are helping consumers and fleet managers become more comfortable with PEV technology. Investments in accelerated PEV deployment allow the country to take greater advantage of electricity as a cleaner, less expensive fuel, keeping energy dollars in the national economy and fostering American innovation.